WINNER GERMAN BRAND AWARD 2023

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WINNER GERMAN BRAND AWARD 2023

Together with Bermenia, we were recognised for the sound brand Einfach. Menschlich. and were awarded as Winner in the discipline “Excellent in Brand Strategy and Creation – Brand Communication” in the category “Acoustic & Sensoric Branding”!

The sound brand „Einfach. Menschlich.“

In close cooperation with the Barmenia Family team, an intensive sound branding workshop resulted in a handmade brand song that underscores the “humanity” of Barmenia’s campaigns and makes them audible.

Under the slogan “Klangfarbe Cyan”, Einfach Mensch sein was released as the official brand song via Universal on all digital platforms, becoming the foundation for Barmenia’s sound brand.

In the course of the workshop, in addition to the brand song, the sound logo was strategically developed together with composers Aleksander Rynkowski and André Sudradjat for all media and touchpoints. The Barmenia sound brand as a new brand dimension ensures a holistic brand experience and is uniformly noticeable and audible as a telephone waiting loop, in podcasts, as a ringtone and much more.

“Our sound brand contributes to a holistic Barmenia brand experience. Music gets into your ears and stays in your head – just like a good catchy tune. Our song Einfach Mensch Sein is a unique selling point in the industry and offers us long-term benefits for strengthening our Barmenia brand.” Says Frank Lamsfuß, Member of the Board of Barmenia

Barmenia describes its brand sound as follows:

The new sound of the Barmenia brand supports the core value “Human” everywhere.
Because: We have known the power of a sound or a certain song since early childhood. Sounds or melodies make us feel emotions immediately.
With this emotional dimension, the brand message can be conveyed in a targeted manner. The sound brand creates an intense connection to the brand, increases recognition and a holistic and consistent brand experience across all touchpoints.

“Just a short time after introducing the sound brand, we could see that the Barmenia brand as a whole was strengthened. While our visual corporate design particularly supported the core value ‘simple’, the auditory component was now also able to strengthen the core value ‘human’.” Lisa Frieden, Brand Manager at Barmenia

About nhb music

Creative partner of agencies, production companies and brands for over 30 years.
Founded in 1986 by Matthias Rewig and Michael Vitzthum, nhb music, together with a large network of artists and musicians, has developed from a small, creative music studio in Hamburg into one of the most influential houses for music production studios in the fields of moving image, advertising and film.

Since then, exceptional sounds have been created for national and international brands in eight studios in Hamburg, Düsseldorf and Berlin.