The collaboration initially began as a workshop designed for the Barmenia Family team, focused on the topic of sound branding. This workshop eventually evolved into a deep and meaningful partnership, taking us back to the basics of music production – handcrafting a song that embodies the very essence of humanity that Barmenia seeks to promote across all touchpoints of their campaigns.

With the title “Timbre Cyan,” the fruit of our labor, “Einfach Mensch sein,” was unveiled as the official brand song and sound brand, perfectly capturing the essence of Barmenia’s message.

The heartwarming song “I’ll Take Care Of You” has been traveling around the world for several years and can be heard in the most beautiful NIVEA commercial ever: “Mama”. Our song was recorded at EastWest Studios in L.A. and at nhb studios in Düsseldorf and Hamburg.

“We are especially pleased that the song is a worldwide success. It has been translated into 10 languages and works everywhere in the world. This shows that it conveys exactly what NIVEA stands for,” says Jörg Grünwald, VP Marketing Germany & Coordination Europe at Beiersdorf.

In 2016, the NIVEA Creme team flew in singer Baraka May and the nhb crew for an internal event. In a customized workshop, the team of international brand managers created their very own version of the song. The event was a hit and soon the music spread like wildfire.

Germany is not the only country NIVEA has established itself as a synonym for skin cream in – NIVEA calls the shots on skincare and beauty products internationally as well. And men certainly aren’t excluded from their spectrum of products. 

For their global relaunch of all NIVEA (sub-)brands, nhb music was commissioned to come up with a new soundlogo for NIVEA MEN.
The challenge: bringing the (skin)-care aspect together with modernity and masculinity in a brand new sound embodiment. 

At the forefront of the creative process: confidence and energy. Or as the new claim reads – “It starts with you”.